Caroline McCormack

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

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Posts from Caroline McCormack

About caroline

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

How to use hybrid mail to enhance your business.

My recent posts have talked about the importance of content, personalisation and making it relevant and then how to get the message out there.  If you are solely an electronic user and consider mailing out letters outdated and unnecessary then this article isn’t for you. But, if like many businesses you print and mail out a proportion […]

What does content marketing and the ice bucket challenge have in common?

What does the ice bucket challenge have to do with content marketing, personalisation and multi-channel communications?  A lot as it turns out. I got nominated for the ice bucket challenge on a rather windy, rainy morning on the last Bank Holiday of August but I’m not showing it here. The challenge has delivered a formula […]

Print management. How do you save money on your print

At least once a month I’m asked the same perennial question: Caroline, how can we save money on print? How can print management help me with reducing our print budget? What print management solutions are there available for my budget?  My response includes the following:- What aspects of print are you looking to cut back […]

Marketing personalisation. How to personalise your marketing to win customers

In last week’s blog I talked about the importance of making your communications targeted and specific by making it personal. How do you personalise your marketing? Many companies I work with have an abundance of data they don’t know what to do with, let alone know how to interpret it. Other organisations don’t have enough […]

How to target your audience with personalised communications.

Last week’s post talked about what Digital Print Management do when it comes to delivering customer service.   Knowing your customers well not only helps you deliver a personalised customer service but ensures they get personalised communications suited to their needs. Most organisations think they know who their customers are but do we? Can everyone in […]

How to give great customer service

At some point in our business lives we will have to deal with complaints from customers. How we respond differentiates us from the competition and ensures that our reputation remains in tact. It also is a great way to test out your process for managing customer issues and ensures that the necessary procedures are in […]

What does your content marketing say about you?

Last week’s post aimed to show how to engage with customers across multi-media channels by creating an identity and personality and using consistent branding.  I’m having a bit of moan. I’ve been inundated with pushy sales emails and I was going to add some screenshots of what I mean by overbearing pretentious marketing, but thought […]

How to engage your customers across multi-media channels

Customers are demanding faster and better information which has traditionally been delivered by direct sales and marketing planning. Being able to interact with customers through multi-media channels is necessary for brands, companies and organisations to get their message out there by developing strong personal relationships with long term customers. Creating a successful multi-media channel experience […]

Print marketing. 10 ways to get your marketing messages read.

White space, blank, unused and discarded space.  White space is one of the things I see most in the various customer applications Digital Print Management process, print and electronically send out from payslips, invoices through to marketing and direct mail. You name it there is often a great big white space on the document which […]

EPayslips. To ‘E’ or not to ‘E’ that is the question

As a solution provider it is our aim to provide customers the right solutions that best fit with the strategy of the organisation. In this post, Print, digital and the environment I discussed the importance of consultation with customers and employees when it comes to considering electronic methods of communication rather than simply dismissing paper […]