Caroline McCormack

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

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Posts from Caroline McCormack

About caroline

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

What does your content marketing say about you?

Last week’s post aimed to show how to engage with customers across multi-media channels by creating an identity and personality and using consistent branding.  I’m having a bit of moan. I’ve been inundated with pushy sales emails and I was going to add some screenshots of what I mean by overbearing pretentious marketing, but thought […]

How to engage your customers across multi-media channels

Customers are demanding faster and better information which has traditionally been delivered by direct sales and marketing planning. Being able to interact with customers through multi-media channels is necessary for brands, companies and organisations to get their message out there by developing strong personal relationships with long term customers. Creating a successful multi-media channel experience […]

Print marketing. 10 ways to get your marketing messages read.

White space, blank, unused and discarded space.  White space is one of the things I see most in the various customer applications Digital Print Management process, print and electronically send out from payslips, invoices through to marketing and direct mail. You name it there is often a great big white space on the document which […]

EPayslips. To ‘E’ or not to ‘E’ that is the question

As a solution provider it is our aim to provide customers the right solutions that best fit with the strategy of the organisation. In this post, Print, digital and the environment I discussed the importance of consultation with customers and employees when it comes to considering electronic methods of communication rather than simply dismissing paper […]

Content personalisation. Get your message heard.

In last week’s post I talked about why I love print.  In past posts I’ve focussed on content personalisation  and where it fits into your marketing efforts. Content personalisation is important, it isn’t about getting the recipients name right but making sure you are targeting your niche audience with the right information and content. Social media […]

Ten reasons why I love print.

I’m a walking contradiction. I’m a big advocate of print and paper but I love the digital world too. In fact I live in both worlds for a large part of my time. I’m a digital subscriber to The Times but I love the touch and feel of my monthly glossy fashion magazines and just […]

Content personalisation. Call me Christine

I was at a networking event recently and after many conversations and exchanging of business cards I found myself on the end of an email and direct mail marketing campaign by one of the companies who had taken my business card. Several innovative and interesting direct mail pieces and many emails later I was amused […]

Mobile Printing. How does it fit in with BYOD?

In last week’s blog I talked about the rise of the use of BYOD in the workplace. With the massive adoption of BYOD (bring your own device) and a major shift in how and where students and employees work, an enterprise mobile printing solution has to be part of an organisation’s strategy to offset the […]

What is BYOD?

Have you noticed how many of us in the workplace are using our own tablets, phablets and smart devices to manage our day to day work loads? Meeting with a client recently, I was knocked out by the sheer numbers of employees working on tablets, iPads and smartphone devices as we passed through the various […]

How to convince employees to take up e-payslips

In my last blog I used examples from a customer that highlighted some of the points that should be considered when moving from paper payslips to e-payslips. How can an organisation encourage the take up of electronic payslips? An autocratic decision would be to adopt electronic payslips and then tell employees that as of a […]