Caroline McCormack

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

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Posts from Caroline McCormack

About caroline

Caroline is an independant outsourcing consultant helping companies by reducing the risk and cost associated with outsourcing billing, payroll and printing. Passionate about providing the right solution for the customer first and foremost. Caroline loves blogging, writing and F1 Motor Racing. Connect with Caroline on google+

Cross media marketing the case for digital VS print

Has print really had it’s day and can digital really live forever? In spite of the massive surge in digital communications, social media platforms and increased marketing personalisation, print continues to be a critical part of companies’ cross media marketing and communication mix. Consumers or customers want choice and this requires a multi-channel communications delivery […]

Print management and cross media marketing

The last five years have seen an unprecedented rise in electronic and social media. The final death bell for print would not have been an unrealistic thought. Jump forward five years and print remains a respected medium used to deliver powerful marketing messages connecting the consumer in a world that has too many social media […]

Big data and marketing personalisation?

What is big data and how does it fit in with marketing personalisation? No doubt you’ve seen articles about “big data” and maybe even had your inbox inundated with “big data” news. Last year I wrote about content and cross media personalisation and how print and the various social media platforms interact with each other […]

How to automate your credit control with hybrid mail and a document management system

  As you know, I’ve always been an advocate of outsourcing no matter how small or large the project, some processes automatically lend themselves to outsourcing and in my humble opinion debt collection and the ancillary processes fall right into the outsource category. This will be dictated by the structure and size of your organisation and […]

Why would I want to outsource my payroll or HR department?

Although I’ve discussed payroll outsourcing before emphasis has been on the physical process of outsourcing the complete department and not some of the components of payroll and HR. There is a genuine misconception that outsourcing a part of the overall process won’t be cost effective or indeed that outsourcing yields little or no return on […]

How to optimise a hybrid mail solution to mail out information to your employees?

Payroll departments are often besieged with paperwork managing and processing a variety of different employee document streams. Auto-enrolment forms continue to be a headache for companies along with absence reporting documentation all of which can be manual intensive tasks. But there is a way of mailing out these documents at the fraction of the cost […]

How to outsource your employee P60 printing but you don’t know where to start?

Why should you use an outsourcing service and are there any tangible benefits? Outsourcing payslip printing and p60s will save time and reduce the hassle of keeping on top of one of the most complex and daunting tasks for any business, it will also ensure your staff are paid accurately, on time, every time and […]

How to make your message stand out with cross media marketing?

So far I’ve sang from the tree tops about the merits of good content, why personalisation is so important and how print fits into the cross media marketing mix. But what I haven’t shared with you is how do you make sure your content is read? I should make one thing absolutely clear, this is […]

How can a print management company help with your cross media marketing and print?

There are many benefits in working with a print management partner and one of my first blogs exemplified what a print management company can provide and how it can save a company real time and money. With the recent developments in cross media marketing and content personalisation, working with a print management company will become […]

Why content marketing sucks?

20+ years in print has provided me with a good education into what makes good and bad content. Of course this is subjective what might be great content to one is mediocre to another. I’ve seen how customers got it very wrong and hit the spot by getting it very right. A direct mail piece […]