Cross media marketing the case for digital VS print

Has print really had it's day and can digital really live forever? In spite of the massive surge in digital communications, social media platforms and increased marketing personalisation, print … Read More >

Print management and cross media marketing

The last five years have seen an unprecedented rise in electronic and social media. The final death bell for print would not have been an unrealistic thought. Jump forward five years and print … Read More >

Big data and marketing personalisation?

What is big data and how does it fit in with marketing personalisation? No doubt you’ve seen articles about “big data” and maybe even had your inbox inundated with “big data” news. Last … Read More >

How to automate your credit control with hybrid mail and a document management system

  As you know, I’ve always been an advocate of outsourcing no matter how small or large the project, some processes automatically lend themselves to outsourcing and in my humble opinion debt … Read More >

Why would I want to outsource my payroll or HR department?

Although I've discussed payroll outsourcing before emphasis has been on the physical process of outsourcing the complete department and not some of the components of payroll and HR. There is a … Read More >

How to optimise a hybrid mail solution to mail out information to your employees?

Payroll departments are often besieged with paperwork managing and processing a variety of different employee document streams. Auto-enrolment forms continue to be a headache for companies along … Read More >

How to outsource your employee P60 printing but you don’t know where to start?

Why should you use an outsourcing service and are there any tangible benefits? Outsourcing payslip printing and p60s will save time and reduce the hassle of keeping on top of one of the most complex … Read More >

How to make your message stand out with cross media marketing?

So far I've sang from the tree tops about the merits of good content, why personalisation is so important and how print fits into the cross media marketing mix. But what I haven't shared with you … Read More >

How can a print management company help with your cross media marketing and print?

There are many benefits in working with a print management partner and one of my first blogs exemplified what a print management company can provide and how it can save a company real time and … Read More >

Why content marketing sucks?

20+ years in print has provided me with a good education into what makes good and bad content. Of course this is subjective what might be great content to one is mediocre to another. I've seen how … Read More >