Marketing personalisation. How to personalise your marketing to win customers

In last week's blog I talked about the importance of making your communications targeted and specific by making it personal. How do you personalise your marketing? Many companies I work with have an … Read More >

How to target your audience with personalised communications.

Last week's post talked about what Digital Print Management do when it comes to delivering customer service.   Knowing your customers well not only helps you deliver a personalised customer … Read More >

How to give great customer service

At some point in our business lives we will have to deal with complaints from customers. How we respond differentiates us from the competition and ensures that our reputation remains in tact. It … Read More >

What does your content marketing say about you?

Last week’s post aimed to show how to engage with customers across multi-media channels by creating an identity and personality and using consistent branding.  I’m having a bit of moan. I’ve … Read More >

How to engage your customers across multi-media channels

Customers are demanding faster and better information which has traditionally been delivered by direct sales and marketing planning. Being able to interact with customers through multi-media channels … Read More >

Print marketing. 10 ways to get your marketing messages read.

White space, blank, unused and discarded space.  White space is one of the things I see most in the various customer applications Digital Print Management process, print and electronically send … Read More >

EPayslips. To ‘E’ or not to ‘E’ that is the question

As a solution provider it is our aim to provide customers the right solutions that best fit with the strategy of the organisation. In this post, Print, digital and the environment I discussed the … Read More >

Content personalisation. Get your message heard.

In last week's post I talked about why I love print.  In past posts I've focussed on content personalisation  and where it fits into your marketing efforts. Content personalisation is … Read More >

Ten reasons why I love print.

I'm a walking contradiction. I'm a big advocate of print and paper but I love the digital world too. In fact I live in both worlds for a large part of my time. I'm a digital subscriber to The Times … Read More >

Content personalisation. Call me Christine

I was at a networking event recently and after many conversations and exchanging of business cards I found myself on the end of an email and direct mail marketing campaign by one of the companies who … Read More >