Category Archives: Cross media personalisation and marketing

How does print management fit into our digital world?

I’m a big advocate of print as part of your marketing strategy, I CMYK printing conceptbelieve it’s a great way to engage with your customers in the first…

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Multi channel services. Should we give up paper and go digital?

It is the perennial question I’m asked.English Bulldog

Caroline, we want to give up paper what can we do?

We use shed loads of paper and we want to go paperless?

Where  do we start?

In my last two…

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multichannel marketing

5 tips for multi channel marketing success

In my last blog post I talked about the importance of multi channel marketing in our digital world. multichannel marketing

Multi channel marketing interacts with the customer using…

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Why multi-channel marketing matters in a digital world?

I was invited by one of Digital Print Management’s suppliers, to visit Google HQ in London recently to experience google’s  ‘Drive for work” which is superseding google apps for work. content personalisation

The purpose behind google’s re-positioning of…

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What does content marketing and the ice bucket challenge have in common?

What does the ice bucket challenge have to do with content marketing, personalisation and multi-channel communications? Fisheye Man Getting Ice Bucket Dumped On Head

A lot as it turns out.

I got nominated for the ice bucket…

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Marketing personalisation. How to personalise your marketing to win customers

In last week’s blog I talked about the importance of making your communications targeted and specific by making it personal.iStock_000036792686Small

How do you personalise your marketing?

Many companies I…

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How to target your audience with personalised communications.

Last week’s post talked about what Digital Print Management do when it comes to delivering customer service.  content personalisation

Knowing your customers well not only helps you deliver a personalised customer…

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How to engage your customers across multi-media channels

Customers are demanding faster and better information which has traditionally been delivered by direct sales and marketing planning.

Being able to interact with customers through multi-media channels is necessary for brands, companies and organisations to get…

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Print marketing. 10 ways to get your marketing messages read.

White space, blank, unused and discarded space. Businesswoman using digital tablet with copyspace

White space is one of the things I see most in the various customer applications Digital Print Management process, print and electronically send out from…

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