After 20+ years being in the print and mailing services industry I am still amazed how invoices are under utilised for promotional advertising what we refer to as “transpromo” for every day business documents such as an invoice or statement.
With variable or personalised printing why not use the white space to drop a personalised message to the recipient?
You see, gone are the days when the invoice was simply a vehicle for chasing payment for goods and services sold.
But before I go into my rhetoric of how to make your invoices work better for you here are 10 things that should be on your invoice from fellow colleague and F.D Garry Mumford.
Surprisingly; we still see invoices that are missing this fundamental information!
Assuming you’ve ticked all the boxes:-
Here are some ways you can really make your invoices sing:
Are your logo and address details prominent? Why not jazz up your invoices so they stand out from the crowd after all if the credit team are chasing for payment one sure way to find your invoice in the pile is to use colour. Not black and white its a misnomer if you think it costs a lot more to have a colour logo it does not!
Marketing is no longer the sole preserve of the Marketing Department if you are sending an invoice for specific services or goods then hi-light what other products and services you provide; this can be done by adding a strategic personalised message so the recipient is made aware of your other services and if you target a specific product or service you could tie this in with a sales push to promote that given product.
You see gone are the days that an invoice is purely a vehicle used just for collecting money it is so much more than that!
I go into more detail here on ways to make your invoices rock more!
White space management – I am sighing here now because I see 3 lines of transactions and then a big white space – use it, say something even if it’s just to say A big Thank You for the business but mean it and don’t leave it on every invoice run because it then becomes valueless!
I just sent my first invoice to a new client of ours and made a point of asking our accounts team to drop in a”Thank You for choosing Digital Print Management as your payroll provider on your next copier paper order we will give you 5 reams free”; guess what, we took a call from the customer to say how much they appreciated us doing that, we got an order for copier paper. So, it does work!
Judicious use of colour – OK so I’ve covered this earlier BUT I’m also talking about hi-lighting areas of personalised text in colour to draw attention to this relevant bit of information. Research has shown that colour has tremendous power to add impact to communications boosting recall and influence. Pantone® and the the internationally recognised Pantone Color Institute® indicate that consumers are up to 78% more likely to remember a word, phrase printed in colour than in black and white!
When colour is combined with the written word it impacts readers with greater recall, recognition and attention – full colour variable/personalised documents enhanced customer loyalty and retention generating 34% faster response rates; a 48% increase in repeat orders and 32% increase in overall revenues!
Who said invoicing wasn’t a science?
Reverse of invoice – Not just for Terms and Conditions as these should have already been stated prior to the supply of goods and services. This part of the invoice is a great way to show how your customer can get in contact with you; or how to pay you by showing the methods of payment you accept as an organisation.
Of course you can optimise the benefits of multi-channel distribution by combining the benefits of e-billing and paper based solutions.
If you want to stop feeling like this:-
Then why not give Digital Print Management a call we provide free no obligation print audits which include looking at your document flow and invoice processes.
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