Tag Archives: Hybrid Mail

6 Reasons to use hybrid mail

This week’s post gives you a quick guided tour into why hybrid mail sales at Digital Print Management are on the increase and why our customers are converting to hybrid mail. hybrid mail

Firstly because they are significantly reducing costs on their mailings but they are also saving a lot of time which is their most precious asset.

The onset of the recession meant that many companies were forced to look for cheaper alternatives when it came to managing their customer mailings.

Organisations still send large amounts of letters through the post.

iStock_000014348375SmallThe running costs of doing this in-house can be prohibitive so it is often one of the first areas a company looks at when it comes to streamlining its business processes and printing requirements.

Information is sent via email or communicated online daily by thousands of companies and by automating the process of print and mailing alongside digital, companies are able to send paper communications as easily as they would making it available online.

Customer expectations have changed and whilst they may have reported a problem to a call centre on the phone they want a follow up letter to confirm the actions that have been taken and one of the most cost efficient ways of sending this follow up information is by using hybrid mail.

Hybrid mail is ideal for those ad hoc mailings allowing the customermultichannel services service representative the opportunity of uploading any number of letters on a daily, weekly or monthly basis and in whatever quantities.

By outsourcing those letters that are required to be posted, hybrid mail gives companies the flexibility to upload letters any time of the day, freeing up printer resources and the staff time taken up in generating and creating letters.

What are the 6 key benefits:-

  1. There is no installation (just the print driver that communicates with hybrid mail) Customers are able to send documents through hybrid mail in minutes. A username, password and an internet connection are all that is required to upload documents directly from your desktop.
  2. With no set up charges hybrid mail could potentially save you 60% on office print and mailing costs. Hybrid mail costs less than a 2nd class stamp including paper, envelope, printing and posting
  3. Ease of use – Hybrid mail is so simple to use there are four easy steps and as long as you are comfortable with creating documents that are ready to print then hybrid mail is straightforward to use.
  4. Hybrid mail comes into its own if your company has branches located across the country, departments can have access to specific documents and templates which means there is complete control over what is sent out and by whom.
  5. Documents that are uploaded by 4pm on a working day are printed and mailed the same day this means you don’t have to panic about that forgotten mailing. Hybrid mail does the rest.
  6. Hybrid mail allows you to store any number of document templates, you also benefit from post code validation, user and department spending caps, custom signatures and document archiving for future reference.

The important thing to consider with hybrid mail is that no matter the size of the organisation or how many documents you send out a day you WILL benefit from a hybrid mail solution.

Hybrid mail is a 21st century mailing solution designed to take care of those ad hoc letters – whether it is an accountancy business, a firm of solicitors, a dental practice, a fitness company or an organisation that sends most information electronically but still has residual letters and bills to send out, hybrid mail is a cost effective alternative to printing in-house.

For more information click here

Print or digital? Do we really need to choose?

Print or digital? Do we really need to make a choice?

Whilst holidaying in Spain I couldn’t help but notice what seemed to Print or digital? Do we really need to choose? be a resurgence in books and newspapers.

There were tablets and kindles in use but inwardly I thought umm not all bad news for print.

The world today is defined by how we receive and digest information from news, opinions, interviews, advertising in print or digital format.

multichannelPrint media, television, online mobile and social media are all part of our everyday lives that help us gain access to the information we need or want.

Digital Print Management has also seen a resurgence in print specifically hybrid mail or our branded Print-2-Mail.

The recession forced many companies to re-think how and what they printed and how to save money doing it.

The cost of printing and mailing inhouse is an obvious area to outsource step in Print-2-Mail a mailing desktop solution that delivers the same service but 60% less than the cost of doing it in house.

Much of the information we now receive is sent through email or made available online and consumers are demanding how they want to receive their information.

Multichannel servicesAutomating the process of print and mailing documents and providing an online version for those customers that only wish to receive it in an electronic format is all made possible through multichannel distribution of documents.

Customers are wanting to access personal and confidential information on different devices as well as having the choice of receiving a paper version as well.

multichannelFrom a single data file sent by the customer, documents can be printed and mailed to those recipients that want a paper document and made available online to those who only want to view it online;  if they want both they can have both.

Print works best when used with other media from magazines, direct mail, social media, television, newspapers and print can also bridge the gap between paper and digital using QR codes, Augmented Reality and NFC (Near Field Communication)

Print and digital innovations only increase the effectiveness of print media as well as improving the customer experience so next time you are thinking print or digital ditch the idea and make sure you use both.

The integration of print and digital is a marriage made in media heaven.

How to use hybrid mail to enhance your business.

My recent posts have talked about the importance of content, personalisation and making it relevant and then how to get the message out there. content personalisation

If you are solely an electronic user and consider mailing out letters outdated and unnecessary then this article isn’t for you.

But, if like many businesses you print and mail out a proportion of your letters, marketing content and promotional stuff then read on as this post might help you save money.

The print industry has come in for some pretty heavy criticism for not being forward thinking and innovative.

Yet one of it’s greatest innovations is hybrid mail from the standard print and mail distribution via outsourcing data to a third party and having it printed and mailed out to being able to manage your mailings straight from your desktop at a touch of a button.

In reality hybrid mail has been around since the 70s and has come to the fore in the last 3-5 years. Whilst there are many large hybrid mail providers in the UK market place, most of their services are designed for the big corporate user and don’t always have the SME in mind.

The major benefit of hybrid mail is that it reduces the time, effort and money, printing and mailing out letters from even a few, too many thousands of letters. 

iStock_000013422088Small

How does it work?

Hybrid mail uses a mix of electronic and traditional processes. Whatever documents you want to print and post there are four steps to get them delivered:-

  1. Upload the document you want to print and post
  2. Preview your pages
  3. Check your recipients
  4. Order – choose either black and white or colour print, first or second class delivery

All you need is a hybrid mail service provider who can transform your documents into secure printed and posted documents and a PC/laptop.

Hybrid works by enabling users to send individual or multiple page letters and documents created on any computer to a central print site via the internet. The letters are printed, merged with letters that the hybrid mail provider has produced for other customers that day and sorted into mailsort order ready for posting.

At the end of the day the mail is despatched via a bulk mail service supplied by the Royal Mail or one of their DSA competitors.

As with any new innovative print technology customers need to be able understand how the system works so they can then start to think about how it can be used to benefit their business.

Many companies still have an on-going requirement for mailing and posting out documents even the occasional small quantity and that is where hybrid mail lends itself very well.

How does hybrid mail add value to your business?

In my view any organisation that is printing and sending letters using a desktop printer will save time and money switching to a hybrid mail service.

Even organisations with larger in-house operations or using third party suppliers such as print and mailing houses to print their statements, invoices, customer letters, subscription renewals can save money.

 

Content marketing

Hybrid mail is a great way to get your promotional content out there backing up your online presence

Hybrid mail is not a complicated process. Unlike print and mailing services the cost is not based on the volume being mailed. Whether you send out one bespoke letter to one recipient or 500 letters to 500 recipients the unit cost is the same.

Some hybrid mail services will offer added value in the form of correcting inaccuracies in customer addresses free of charge through integration with the postal address file. [PAF]

Standardising your letterhead and corporate identity across your hard copy communications will enable you to ensure brand consistency without having to pay for re-design costs across a number of third party suppliers.

 

Some hybrid mail services allow you to set, limit and control spending at an individual user or departmental level which means you have full control over what gets mailed out and how much it costs.

One of the main advantages of hybrid mail is the reduction in your carbon footprint of each letter mailed. Letters that are printed through hybrid mail are printed on presses that are more energy efficient than a desktop printer on a per unit basis.

Bulk mailings cost less to transport and deliver across the country.

Quality, security and reliability are issues that would be users of the service may have concerns about. Most of the hybrid services run on https secure internet connections the same as the banks use and the physical print centres, where your letters are printed are ISO27001 accredited.

The reliability of hybrid mail compares just as well to a standard mailing service. Most print centres will have a validation process that monitors every letter in every mailing throughout the production cycle to ensure they can be 100% certain that each letter has been printed and mailed.

Can I use hybrid mail for multi-channel marketing?

I have emphasised the importance of personalisation when it comes to marketing your content and getting your message out there. Hybrid mail is a cost effective way of reinforcing your online brand by sending out a follow up message using direct mail.

It’s cheap, easy to set up and can fit in with your online content marketing and it’s a great way to push the same message more than once. Why not promote that event or special promotion numerous times through the mail.

The chances are you are promoting your message online many times but your audience isn’t always online and so misses it. Backing it up with a mailed promotional piece reinforces what you’ve done online.

By using both traditional and digital marketing approaches simultaneously you’re maximising the reach of your business’s message.

The more impressions or views your message can get the more effective it will be and hybrid mail should be right up there with your marketing strategy.

 

 

 

How to optimise a hybrid mail solution to mail out information to your employees?

Employees communications

Any employee communication letter can be mailed using print-2-mail

Payroll departments are often besieged with paperwork managing and processing a variety of different employee document streams.

Auto-enrolment forms continue to be a headache for companies along with absence reporting documentation all of which can be manual intensive tasks. But there is a way of mailing out these documents at the fraction of the cost of a 2nd class postage stamp.

How do payroll departments manage to communicate the various bits of information that need to be sent to the employee?

Payslips are a great way of communicating important information to your employees but there are often limitations on space and the amount of detail that can be printed on your payslips.

Emailing information can be time consuming but what if employees don’t read it or the email is misplaced?

Then there is the need to update your employee database with new starters and leavers?

Having a cost effective hybrid mail solution that enables your payroll department to mail out employee communication letters at the touch of a button, without moving from your desk and cheaper than a 2nd class stamp including stationery, envelope, printing and mailing will save the department’s resources in time and money.

How does a hybrid mail solution work?

We are often asked ‘can we just mail out 25 pension statements, a few hundred employee communication letters and what about absence reporting documentation?’ 

The answer is very definitely YES, you can!

Using a hybrid mail solution an organisation is guaranteed to save money on postage, printing and processing.

Hybrid mail is a combination of printing and posting as a bundled service and by combining small mailings for many customers and by optimising DSA (Downstream Access ) pricing is guaranteed to save payroll departments time and money by cutting down on the mundane administrative tasks.

What can I use hybrid mail for?

Any payroll related employee interfacing document as mentioned above.

Variable pages and variable numbers of pages, single sided and double-sided pages, colour documents, any document you need to print and mail out.

There’s no limit to the number of pages so any communication letter that needs to go to employees can be done so with print-2-mail

How secure is it?

The process is very secure and documents are uploaded using an encrypted HTTPS connection (the same standard used for online banking). All your documents are printed in an APACS approved, ISO27001 security production facility.

Stacked MailHow can hybrid mail work for your payroll department?

Aside of the obvious cost savings on processing, printing, fulfilment and postage there are the invisible cost savings of energy, equipment, stationery and consumables.

You can send out from 1 to 1,000’s of letters daily, monthly or when you need to. There are no minimum volumes or minimum usage if you choose to use it for a month and then decide not to continue with the service there is no penalty for doing so!

By using your web browser you can access the print-2-mail web portal by clicking here  fill in your name and email address,  go to ‘branch’ and select “demo” and you will be emailed with your login details.

There’s no software to install and you can use it on a PC or Mac.

By downloading the print driver you don’t even need to create PDF’s. Selecting the print driver launches the application, uploads your documents and converts them to PDF’s.

That’s it, couldn’t be simpler or easier to use.

To read more about how print-2-mail can help your payroll department click here

Follow us on twitter and Facebook, we are also on Pinterest or connect with us on Google+ and Linkedin using the social buttons.

 


 

How to mail out your letters on a budget using a hybrid mail solution?

 

We are often asked can we just mail out 300 invoices or 300 of anything come to thing of it?

The answer is very definitely YES, you can!

Sometimes the volume might be more or less but by using a hybrid mail solution an SME is guaranteed to save money on postage, printing and processing.

Hybrid mail is a combination of printing and posting as a bundled service and we can combine small mailings for many customers and use DSA (Downstream Access ) pricing which saves you time and money on postage.

How?

Easy.

Using your web browser you can access our print-2-mail web portal and we provide you with a user name and password. There’s no software to install and you can use a PC or Mac.

If you have a document you want to print and send out, print-2-mail does the rest. The document needs to be converted to a PDF first.

By downloading the print driver you don’t even need to create PDF’s. Selecting the print driver launches the application, uploads your documents and converts them to PDF’s.

The print driver is easy to download as the interface provides a “print driver download”

What can I use hybrid mail for?

Pretty much any document you need to print and mail out.

You can print virtually any type of A4 document, single or double-sided, colour or black on white only. There’s no limit to the number of pages so reports, dissertations even and customer letters are fine.

You can load variable length documents so invoices and statements are no problem. You simply create the document before you load them to the system.

 What do I need?

An internet connection and the most up to date web browser – Internet Explorer 8 for Windows XP or 9 for Windows Vista or Windows 7, Mozilla Firefox 12 or Google Chrome.

When the application opens you have the option to print single and multiple page letters, in black or colour with the option of uploading your company logos.

Simply add your logo to the document as an image and we can print it along with the letter.

The wizard (there are seven steps) has been set up so you can walk through it and process your document quickly and efficiently.

The mailing wizard takes care of incomplete addresses by providing suggestions and it tidies your addresses as well. This is done using the Royal Mail’s PAF database (Postcode Authentication Finder) On completion of the address validation the wizard can create an accurate address file that can be downloaded as a PDF so you can make sure your customer addresses are accurate and complete.

How quickly will my mailing be posted out?

You have two options ‘Same Day” and “Next Day”. For same day all orders placed by 4PM are printed and mailed the same day. For next day, any orders placed up to midnight day 1 are printed and mailed out the next day. 

How secure is it?

The system is very secure and documents are uploaded using an encrypted HTTPS connection (the same standard used for on line banking). All your documents are printed in an APACS approved, ISO27001 security print factory.

How much does it cost?

Until you’ve completed the wizard and finalised your print options, the summary page will summarise the total cost of your mailing at the end of the process so before you print you will know exactly what you will pay. Suffice to say it will be less than the cost of a 2nd class stamp and it includes, the paper, printing, folding, inserting and mailing out!

There is no contractual obligation so if you choose to use it only once then that’s up to you. But we are so confident that you’ll love it that you will wonder why how you managed before.

Now for the really good news…

Apart from calling us initially for a demo that’ll be the last time you’ll need to talk to us so that really is good news!

Which means that you can just get on and print and mail whenever you need to you’ll have control over what you print, when and where you post out.

For regular news and updates please do follow us on twitter, like us on Facebook and connect with us on Linkedin. You can also find us on google+ too! If you happen to like joining circles that is!

 

How to transform your mailings using Hybrid Mail

Mailing solutions from your desktop designed to save you time and money!

It seems that direct mail is making a bit of a come back actually paper is making a come back; did it ever go away?

I’d like to go out on a limb here and state that people are probably getting fed up having their inboxes full with unsolicted emails from companies, individuals selling their services, expertise and skills from how to improve your SEO to how you must have the latest business management training and techniques.

Direct mail prospect opening rates have increased from 88% to 91% since 2006 and email acquisition open rates have fallen from 21% to 11% since 2007. (DMA)

In 2010 an average of 91% of prospect direct mail was opened including 96% for personal banking and 95% for stores mail. (Ebiquity Rapport 2010) Open rates for acquisition email 11% (DMA)

Social media and email campaigns are reducing marketers ROI “marketers are failing to maximise user engagement and the ROI of their social media and email campaigns by mis-timing the day and hours of their general release”(YesMail) The companies in this study included Banana Republic, Gap, Diesel, Abercrombie & Fitch and their social media activity was tracked over a three month period on facebook, twitter and YouTube.

If they cant get it right what hope for the rest of us?

SME’s are challenged with trying to attribute resources, time and money to fulfil a worthwhile social media campaign that generates enquiries for their business.

Is it psychological?

Organisations are becoming weary of sending email newsletters and are changing tactic by sending hard copy newsworthy items in the post.

There’s a tangible colourful product in your hand that you can glance through on the way to making a cup of coffee; theres also a sense of well being reading the written word rather than picking your way through an email and of course you can read it anywhere on the train, office, home and in the garden.

Increase in this type of activity is largely attributed to better targeting for example the percentage of mail where customers took action has increased from 4% in 2004 to 5% in 2010. (Royal Mail Consumer Panel 2010)

Enter hybrid mail. A combination of printing and posting as a bundled service. By combining mailings for lots of customers and by optimising downstream access, mailings just got a whole lot cheaper and easier to manage.

Using print-2-mail and effective personalisation can have a dramatic effect on your ROI – that is, good direct mail used in conjunction with intelligent e-commerce.

If you want to find out more about how to transform your mailings but not sure where to start then leave your details here and one of advisors will call you back.

Don’t forget to sign up for news, reviews and follow us too!

[gravityform id=”1″ name=”Arrange a call back!”]

 

Hybrid Mail Solutions. How to save money when you post out anything!

Invoices, Statements, Letters, Customer Letters, Emergency Mailings, Debt Collection Letters, Holiday Greetings, Birthday invitations. Hybrid Mail Solutions.

Our Print-2-Mail solution straight from your desk top.

Our Print-2-Mail solution straight from your desk top.

As an organisation you will be posting out customer letters, mailshots, invoices and statements but the problem is COST and TIME.

The recent increases in postage have meant that companies have had to get smarter and more inventive when it comes to sending out customer letters.

E-billing, e-mailshots all have a very important place in the hierarchical scheme of things.

Certain documents such as legislative financial documents which are required to be paper; or customers who specifically request a paper document mean that you still need to have some kind of in-house print and mail solution.

Our desk top mailing solution

Using our Print-2-Mail service posting out the aforementioned documents just got a whole lot easier!

How?

Because with print-2-mail you can still mail out the same documents to your customers. It’s cheap,  it’s quick and you still retain control.

Why?

Using hybrid mail which is a combination of printing and posting as a bundled service. By combining small mailings for lots of customers and by utilising DSA (Downstream Access) pricing the process is very cost effective.

How do I save money? 

Print-2-Mail can reduce your mailing costs!

  • Increased staff productivity – staff no longer have to load and manage printers or stuff envelopes
  • Reduced postage costs – we sort your mail, consolidate it so you benefit from significant postal discounts
  • Reduced in-house equipment costs – general office printer usage goes down, cost of consumables is reduced because you are not using so much
  • Reduced stationery and consumable costs
  • Reduced paper wastage – using our postal validation system you can amend missing or incorrect addresses; alternatively you can download a PDF and ensure your customer database is up to date with the current postal address
  • Pay as you go – with no set up fee or software installation, print-2-mail enables you to send letters quickly and conveniently in the UK (Airmail coming soon)
  • Improved customer interaction – because the process is so quick and easy to use, your customers will benefit from your latest news; invoices will be printed when you need them
  • 1st and 2nd class mailings options are available to you and where letters exceed 15 pages they will go into a C4 envelope; pages exceeding 80 will be packaged accordingly

How do I control what is being mailed?

The Print-2-mail shop is so easy to use; every step of the way you can see what your total spend is, decide on colour or black and white, choose your postal service, it even manages documents that have variable pages for example you might have customers that receive single pages and others that may have extra sheets; our software  identifies those pages and manages the process seamlessly. From the dashboard you are able to manage your users and set budget levels. You can set up user permissions and monitor your print and mailing spend. You may want only the marketing department to have the option of printing in colour and other departments black and white documents. You can set a spend limit, determine which postage service is selected and  ensure corporate branding is maintained.

How can print-2-mail work for you?

Print-2-mail enables you to process your documents in a matter of minutes mailings can include mail shots, debt collection letters, emergency letter mailings, invoices, statements and general communication letters.

Aside of the obvious cost savings on print, fulfilment and postage there are the invisible cost savings of energy, equipment, stationery and consumables.

You can send out from 1 to 1,000’s of letters you can do this daily, monthly or; as and when you need to; there are no minimum volumes or minimum usage if you choose to use it for a month and then decide not to continue with the service there is no penalty for doing so!

That’s it, couldn’t be simpler or easier to use. If you want to see the benefits of our print-2-mail solution then request a demo now by filling in the form below or calling us: 01234-271156.

[gravityform id=”1″ name=”Contact Form”]

 

 

 

Are you switching off from digital media?

As the lines between work and home time become increasingly fuzzy and our modern day life so intense, people are being drawn to paper based media as a way of slowing down, relaxing and switching off from all the digital media and noise!

Technology is affecting our lives exponentially; it doesn’t tire easily; is constantly changing, evolving and getting faster!

Change and development are good things without technological development the world wouldn’t move forward.

More and more content is being made available, quicker, richer through every conceivable channel and device known to man from T.V, ipad, PC, smartphone, SMS, mobile phone and so the list goes.

Information is in abundance, anything you want to buy, need to understand or want to look at is viewable at a swipe of the hand or a touch of a button.

But have we gone too far? Are our brains becoming saturated with too much information? Are we coping with managing this information from social media and the internet and the speed in which it moves?

Only you can answer that definitively!

The last two decades the rate of technology has increased year on year; the social media revolution has exploded, proliferating into each and everyone of our lives.

There has been miles and miles of copy written on social media; how it has changed our lives, what impact it has on our businesses.

I believe there is a slow noiseless rebellion in our midst; with lines between work and home time becoming ever increasingly blurred people are looking for a way of escaping from “always being in contact”; always “on” social media; perhaps that refuge is the printed word?

Is it possible that although we once viewed the printed word as a our primary source of news and articles; we are now turning toward it in search of solace and relaxation? Where we switch off from our screens and mobile devices by turning to print to help us relax, tune out and read at our own pace rather than being governed by the speed of the internet.

I, for one can lay claim to the above, I’ve always enjoyed reading books, magazines and the written article why? Because its tactile, the smell and feel of a new book; you appreciate turning over a page and the satisfaction of completing a novel; something you don’t get with an e-reader or mobile device!

Print is a distraction from our ever increasing work-life balance; you become absorbed into the contents without being distracted by an email ping or other distractions. Reading print gives you time to yourself, time to reflect. OK so the same can be said using an e-reader but there is something more fulfilling about reading the printed word as opposed to holding a screen in front of you.

When I started composing this article I became aware when I was out and about in London just how many people were absorbed into books or magazines I hadn’t really given it any credence at that point and then it made me analyse why it might be that people are straying back to print. Could it be a way of getting out of our fast paced modern world to just slow down, relax and reflect.

Time to relax and read

Despite billions being spent on digital technology and there can be no disputing its influence pervading our lives; it has improved our lives everyday; the opportunity to relax isn’t one of its advantages.

There is a general view that online or digital publications should be free rather than paid for; yet we feel comfortable subscribing to a magazine. Is this something to do with print being tactile?

Could it be that printed publications are a way of telling us a little bit more about the person, what their interests are and what it says about them?

Why do you think so much investment is put into the covers of glossy magazines and books? It adds to the uniqueness and attraction to the purchaser.

Does the newspaper or magazine tell us a little bit more about the person who is holding it in a subliminal way?

In our life where time is currency; time is a precious commodity; what is it that we all want but very rarely get enough of time!

There are still a few pleasures in life to be had; a fine wine, delicious food and reading a book on warm summer evening where time becomes irrelevant as you sink into that comfortable chair and enjoy a good read!

Do you still read a book or a newspaper?

Do you enjoy the printed word and reading from a mobile device?

Are publications, books, paper dead? Has technology really sealed the fate of the book?

What are your thoughts?

 

Printing mailing services. How to benefit from cheaper print and mailing solutions

Postage charges increased last April 2012 with a 1st class stamp costing 60p and a second class stamp 50p. In spite of these increases many businesses mail out a constant stream of marketing letters, invoices, direct mail and obligatory customer letters and printing mailing services have never seemed more expensive.

If your company or organisation cannot reclaim VAT, your postage costs can only go one way – UP.

Businesses that rely on bulk mailings and use the royal mail’s bulk mailing services such as mailsort, presstream, walksort, cleanmail, packetpost, advertising mail, sustainable mail and standard tariff will have experienced rising mailing costs.

Irrespective of escalating postage and mailing costs there are a number of measures that an organisation can undertake to ensure the cost of print and mailing is kept at a reasonable cost level.

How?

By optimising all or some of the following.

Multi-channel distribution 

Multi-channel distribution of business documents – your data file is broken down into those letters that are required to be printed and mailed, electronically sent or documents that need to be printed and then returned to a head office or delivered to regional offices all from one data file. Providing you with a complete printing and mailing service.

How can this work for my business? print-2-mail desktop to door mat

Working with a mailing solutions partner who will advise you what the alternatives are and provide guidance on the best method to ensure your mailing is a success.

Whether it is getting those invoices out to your customers on time or a direct mail piece, a print and mailing solutions provider will take your data file containing names and addresses, extract the letters that are required to be printed and mailed, electronically send documents to those recipients and return those documents that are required to be internally distributed back to head office and regional locations.

To find out how to choose the right mailing solutions provider click here

print-2-mail from desktop to doormat mail solutions

DSA 

DSA is the term used to describe mail which has been collected and distributed by a competitor of the Royal Mail but is delivered into the Royal Mail centres for final processing onto local offices. The cost savings per envelope depending on weight can be substantial saving companies as much as 0.24p per envelope.

Electronic

Not quite as straightforward to get your customers to accept the fact that you will be communicating with them solely via email and not everyone of your customers will want to receive an electronic bill, statement or letter for all sorts of different reasons but as long as you follow the process I’ve outlined here you can see your postage costs reduce substantially.

Beware, your customers perception may be a negative one.

If you are wanting to drive your mailing costs down by moving to an electronic system of sending out your documents you need to be aware that some customers will view that you have effectively passed the costs of processing and in many cases, printing to your customer.

If they don’t have an effective accounts payable/invoice processing system then there is the manual processing of your document at the customers end resulting in additional work.

Aside of the print and mailing solutions there are also known desktop mailing solutions.

How does this work?

Easy really if you click here there’s more information on how the system can help you reduce your mailing costs or click here to find out how mailing on a budget can make a difference to your organisation.

Finally…

Avoid the use of C4 envelopes

Avoid having to use 1st class Royal Mail

Maximise your discounts by using downstream access mailing

Use a hybrid mail solution like the one described above.

For more information on hybrid mailing solutions click here

Find us on twitter, facebook, Pinterest and connect with us on Linkedin and Google+

Hybrid mail solutions. How to mail out your letters on a budget!

From PC to Post – Print and Mailing Solutions made easier.

With the privatisation of the Royal Mail in October and the volume of letters delivered over the past five years in decline by 25% and expected to keep going down between 7-8% year on year postal services are on the decline.

The use of electronic methods of communication are on the increase and letter volumes are spiralling downward.

By 2015 it is estimated that the Royal Mail will have lost 40% of its business. (Hooper Report)

Postal trays are empty and the bulk of mail is carried by email servers.

What does the future hold for companies that still have a need to post out obligatory letters and forms or a few letters they might want to send out each week or month?

Although paper usage is declining paper isn’t going anywhere.

Whilst I have one foot firmly in the paper and the other in the paperless/electronic camp the fact is paper remains a recyclable, renewable and reusable substrate.

Recognised as the 7th largest industry in the UK, print provides a positive and meaningful purpose and retains a notable place in our business and domestic lives.

If you want to be able to continue to mail out customer letters there has to be a more cost effective viable mailing alternative!

Hybrid mail solutions

Are a unique online mail management solution for all your letter printing and mailing requirements.

How does it work?

When you generate a letter in-house you need five things, a PC, a printer, an envelope, paper and a way of posting out your letters i.e. a stamp or by franking the envelope.

Hybrid mail takes away the hassle of the above as the only two elements needed are a PC and internet access.

The envelope, paper, printing equipment and the distribution are managed at a secure remote location and the process is completed for less than the cost of a second class stamp depending on whether you are printing in colour or single/double sided print.

It’s like having your own print and mailing services company a click away and it can manage any letter an organisation sends out from an insurance renewal policy, customer marketing letters, post cards in fact any customer interfacing document you regularly send out to your customers.

Hybrid mail will save time, reduce postal costs and minimise your carbon footprint.

How does the mailing solution work?

Hybrid mail services allows you to enter your mailing requirements via a website.

It is an online interface enabling you to upload letter files using pre-determined templates. You can upload your document in word format (.doc, .pdf, .rtf) personalise it by adding logos and key marketing messages, change the layout, proof each step of the way and then the rest is done by the hybrid mail provider.

By taking word documents or PDF’s a mail merge is performed using your uploaded data and letter they are then printed and posted for less than the cost of a stamp.

With no contract or minimum order restrictions this makes the perfect mailing solution for small to large companies.

Hybrid mail offers a great way to reduce your in-house print and mailing costs because right from the press of a button you will know exactly what the mailing will cost. There are no extra costs and no hidden extras.

Is it eco-friendly?

Yes. Using large volume printers which are more efficient and using paper bought from sustainable sources means save money because it reduces paper, printer and toner cartridge usage.

Businesses can expect to make impressive savings with no upfront costs required.

A PC or laptop, a file of names and addresses and the letter or letters you wish to send are all that is required to be up and running!

It couldn’t be simpler!

Our print-2-mail service is easy to use and free to set up. Call us for a demonstration

You can follow us on Twitter, Facebook and Pinterest. Connect with us on Linkedin and Google+ for all our news, features and updates!