Tag Archives: Print and Mail Services

How to use hybrid mail to enhance your business.

My recent posts have talked about the importance of content, personalisation and making it relevant and then how to get the message out there. content personalisation

If you are solely an electronic user and consider mailing out letters outdated and unnecessary then this article isn’t for you.

But, if like many businesses you print and mail out a proportion of your letters, marketing content and promotional stuff then read on as this post might help you save money.

The print industry has come in for some pretty heavy criticism for not being forward thinking and innovative.

Yet one of it’s greatest innovations is hybrid mail from the standard print and mail distribution via outsourcing data to a third party and having it printed and mailed out to being able to manage your mailings straight from your desktop at a touch of a button.

In reality hybrid mail has been around since the 70s and has come to the fore in the last 3-5 years. Whilst there are many large hybrid mail providers in the UK market place, most of their services are designed for the big corporate user and don’t always have the SME in mind.

The major benefit of hybrid mail is that it reduces the time, effort and money, printing and mailing out letters from even a few, too many thousands of letters. 

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How does it work?

Hybrid mail uses a mix of electronic and traditional processes. Whatever documents you want to print and post there are four steps to get them delivered:-

  1. Upload the document you want to print and post
  2. Preview your pages
  3. Check your recipients
  4. Order – choose either black and white or colour print, first or second class delivery

All you need is a hybrid mail service provider who can transform your documents into secure printed and posted documents and a PC/laptop.

Hybrid works by enabling users to send individual or multiple page letters and documents created on any computer to a central print site via the internet. The letters are printed, merged with letters that the hybrid mail provider has produced for other customers that day and sorted into mailsort order ready for posting.

At the end of the day the mail is despatched via a bulk mail service supplied by the Royal Mail or one of their DSA competitors.

As with any new innovative print technology customers need to be able understand how the system works so they can then start to think about how it can be used to benefit their business.

Many companies still have an on-going requirement for mailing and posting out documents even the occasional small quantity and that is where hybrid mail lends itself very well.

How does hybrid mail add value to your business?

In my view any organisation that is printing and sending letters using a desktop printer will save time and money switching to a hybrid mail service.

Even organisations with larger in-house operations or using third party suppliers such as print and mailing houses to print their statements, invoices, customer letters, subscription renewals can save money.

 

Content marketing

Hybrid mail is a great way to get your promotional content out there backing up your online presence

Hybrid mail is not a complicated process. Unlike print and mailing services the cost is not based on the volume being mailed. Whether you send out one bespoke letter to one recipient or 500 letters to 500 recipients the unit cost is the same.

Some hybrid mail services will offer added value in the form of correcting inaccuracies in customer addresses free of charge through integration with the postal address file. [PAF]

Standardising your letterhead and corporate identity across your hard copy communications will enable you to ensure brand consistency without having to pay for re-design costs across a number of third party suppliers.

 

Some hybrid mail services allow you to set, limit and control spending at an individual user or departmental level which means you have full control over what gets mailed out and how much it costs.

One of the main advantages of hybrid mail is the reduction in your carbon footprint of each letter mailed. Letters that are printed through hybrid mail are printed on presses that are more energy efficient than a desktop printer on a per unit basis.

Bulk mailings cost less to transport and deliver across the country.

Quality, security and reliability are issues that would be users of the service may have concerns about. Most of the hybrid services run on https secure internet connections the same as the banks use and the physical print centres, where your letters are printed are ISO27001 accredited.

The reliability of hybrid mail compares just as well to a standard mailing service. Most print centres will have a validation process that monitors every letter in every mailing throughout the production cycle to ensure they can be 100% certain that each letter has been printed and mailed.

Can I use hybrid mail for multi-channel marketing?

I have emphasised the importance of personalisation when it comes to marketing your content and getting your message out there. Hybrid mail is a cost effective way of reinforcing your online brand by sending out a follow up message using direct mail.

It’s cheap, easy to set up and can fit in with your online content marketing and it’s a great way to push the same message more than once. Why not promote that event or special promotion numerous times through the mail.

The chances are you are promoting your message online many times but your audience isn’t always online and so misses it. Backing it up with a mailed promotional piece reinforces what you’ve done online.

By using both traditional and digital marketing approaches simultaneously you’re maximising the reach of your business’s message.

The more impressions or views your message can get the more effective it will be and hybrid mail should be right up there with your marketing strategy.

 

 

 

How to mail out your letters on a budget using a hybrid mail solution?

 

We are often asked can we just mail out 300 invoices or 300 of anything come to thing of it?

The answer is very definitely YES, you can!

Sometimes the volume might be more or less but by using a hybrid mail solution an SME is guaranteed to save money on postage, printing and processing.

Hybrid mail is a combination of printing and posting as a bundled service and we can combine small mailings for many customers and use DSA (Downstream Access ) pricing which saves you time and money on postage.

How?

Easy.

Using your web browser you can access our print-2-mail web portal and we provide you with a user name and password. There’s no software to install and you can use a PC or Mac.

If you have a document you want to print and send out, print-2-mail does the rest. The document needs to be converted to a PDF first.

By downloading the print driver you don’t even need to create PDF’s. Selecting the print driver launches the application, uploads your documents and converts them to PDF’s.

The print driver is easy to download as the interface provides a “print driver download”

What can I use hybrid mail for?

Pretty much any document you need to print and mail out.

You can print virtually any type of A4 document, single or double-sided, colour or black on white only. There’s no limit to the number of pages so reports, dissertations even and customer letters are fine.

You can load variable length documents so invoices and statements are no problem. You simply create the document before you load them to the system.

 What do I need?

An internet connection and the most up to date web browser – Internet Explorer 8 for Windows XP or 9 for Windows Vista or Windows 7, Mozilla Firefox 12 or Google Chrome.

When the application opens you have the option to print single and multiple page letters, in black or colour with the option of uploading your company logos.

Simply add your logo to the document as an image and we can print it along with the letter.

The wizard (there are seven steps) has been set up so you can walk through it and process your document quickly and efficiently.

The mailing wizard takes care of incomplete addresses by providing suggestions and it tidies your addresses as well. This is done using the Royal Mail’s PAF database (Postcode Authentication Finder) On completion of the address validation the wizard can create an accurate address file that can be downloaded as a PDF so you can make sure your customer addresses are accurate and complete.

How quickly will my mailing be posted out?

You have two options ‘Same Day” and “Next Day”. For same day all orders placed by 4PM are printed and mailed the same day. For next day, any orders placed up to midnight day 1 are printed and mailed out the next day. 

How secure is it?

The system is very secure and documents are uploaded using an encrypted HTTPS connection (the same standard used for on line banking). All your documents are printed in an APACS approved, ISO27001 security print factory.

How much does it cost?

Until you’ve completed the wizard and finalised your print options, the summary page will summarise the total cost of your mailing at the end of the process so before you print you will know exactly what you will pay. Suffice to say it will be less than the cost of a 2nd class stamp and it includes, the paper, printing, folding, inserting and mailing out!

There is no contractual obligation so if you choose to use it only once then that’s up to you. But we are so confident that you’ll love it that you will wonder why how you managed before.

Now for the really good news…

Apart from calling us initially for a demo that’ll be the last time you’ll need to talk to us so that really is good news!

Which means that you can just get on and print and mail whenever you need to you’ll have control over what you print, when and where you post out.

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Hybrid Mail Solutions. How to save money when you post out anything!

Invoices, Statements, Letters, Customer Letters, Emergency Mailings, Debt Collection Letters, Holiday Greetings, Birthday invitations. Hybrid Mail Solutions.

Our Print-2-Mail solution straight from your desk top.

Our Print-2-Mail solution straight from your desk top.

As an organisation you will be posting out customer letters, mailshots, invoices and statements but the problem is COST and TIME.

The recent increases in postage have meant that companies have had to get smarter and more inventive when it comes to sending out customer letters.

E-billing, e-mailshots all have a very important place in the hierarchical scheme of things.

Certain documents such as legislative financial documents which are required to be paper; or customers who specifically request a paper document mean that you still need to have some kind of in-house print and mail solution.

Our desk top mailing solution

Using our Print-2-Mail service posting out the aforementioned documents just got a whole lot easier!

How?

Because with print-2-mail you can still mail out the same documents to your customers. It’s cheap,  it’s quick and you still retain control.

Why?

Using hybrid mail which is a combination of printing and posting as a bundled service. By combining small mailings for lots of customers and by utilising DSA (Downstream Access) pricing the process is very cost effective.

How do I save money? 

Print-2-Mail can reduce your mailing costs!

  • Increased staff productivity – staff no longer have to load and manage printers or stuff envelopes
  • Reduced postage costs – we sort your mail, consolidate it so you benefit from significant postal discounts
  • Reduced in-house equipment costs – general office printer usage goes down, cost of consumables is reduced because you are not using so much
  • Reduced stationery and consumable costs
  • Reduced paper wastage – using our postal validation system you can amend missing or incorrect addresses; alternatively you can download a PDF and ensure your customer database is up to date with the current postal address
  • Pay as you go – with no set up fee or software installation, print-2-mail enables you to send letters quickly and conveniently in the UK (Airmail coming soon)
  • Improved customer interaction – because the process is so quick and easy to use, your customers will benefit from your latest news; invoices will be printed when you need them
  • 1st and 2nd class mailings options are available to you and where letters exceed 15 pages they will go into a C4 envelope; pages exceeding 80 will be packaged accordingly

How do I control what is being mailed?

The Print-2-mail shop is so easy to use; every step of the way you can see what your total spend is, decide on colour or black and white, choose your postal service, it even manages documents that have variable pages for example you might have customers that receive single pages and others that may have extra sheets; our software  identifies those pages and manages the process seamlessly. From the dashboard you are able to manage your users and set budget levels. You can set up user permissions and monitor your print and mailing spend. You may want only the marketing department to have the option of printing in colour and other departments black and white documents. You can set a spend limit, determine which postage service is selected and  ensure corporate branding is maintained.

How can print-2-mail work for you?

Print-2-mail enables you to process your documents in a matter of minutes mailings can include mail shots, debt collection letters, emergency letter mailings, invoices, statements and general communication letters.

Aside of the obvious cost savings on print, fulfilment and postage there are the invisible cost savings of energy, equipment, stationery and consumables.

You can send out from 1 to 1,000’s of letters you can do this daily, monthly or; as and when you need to; there are no minimum volumes or minimum usage if you choose to use it for a month and then decide not to continue with the service there is no penalty for doing so!

That’s it, couldn’t be simpler or easier to use. If you want to see the benefits of our print-2-mail solution then request a demo now by filling in the form below or calling us: 01234-271156.

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Print and mail service. What to look out for in a print and mail services company.

print and mail service

Many companies manage a steady stream of mail including marketing letters, bills, promotional items you name it, none of us are immune from receiving them!

But processing, printing, folding and sending these items is a costly and time consuming exercise. Factor in higher UK postage prices which came into force in April 2013 with a standard first class stamp for letters weighing up to 100g now at 60p and a second class stamp at 50p making it even more costly for companies to stay in touch with their customers.

The personnel involved in these processes would be better served in being re-deployed into other business activities which are revenue orientated.

Optimising the skills of a print and mail services company will improve and manage your paper flow more efficiently and ensure that the envelopes actually reach either the consumer or the customer.

In the present economic climate, this is one area companies should be evaluating to look at reducing their print and mailing costs by working with a managed outsource print provider.

Despite growth in paperless solutions, companies still require a reliable way of ensuring that their critical documents reach their intended destination! Using a managed service provider, organisations are likely to reduce the hidden costs associated with actually processing an invoice or statement.

Big postage cost savings can be made using DSA (downstream access) rather than the  traditional route of the Royal Mail these savings can make a huge difference to companies who rely on a steady stream of invoices, statements and marketing material being posted out each month.

A Print and Mail services provider has the technological resources, investment in mailing kit, hi-speed printers and the technology infrastructure in place to manage volume mailings.

Coupled with account management your print and mail service now becomes a manageable and structured process with the print and mail of invoices and statements at month end or the posting of a promotional mailing campaign designed at attracting new customers.

The process is organised, planned and represents effective management of a companies resources and time.

Quite simply an organisation can spend a lot of effort trying to keep up with the demand with requests for copy documents or marketing information if they do not make use of an established managed print and mail service provider.

By outsourcing, the company can transfer these chores to an organisation that is expert in delivering mailings every day.

A managed print and mail service will in the long run ensure your paper flow is manageable, timely, effective and delivered to the right person at a cost that you will find surprisingly inexpensive! print and mail service

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