Tag Archives: Print Management Companies

print management

5 benefits of print management companies

Continuing my theme on outsourcing I thought I’d delve into why organisations can really come out on top when they choose to work with a print management company. print management

What is print management?

And, what can a print management company do for you?

In essence they manage the purchasing of any print, mail and marketing item you generate.

Print management companies can help you save time and money on all print related activities.

Outsourcing your print and mailing such as invoicing, statements, cheques or corporate stationery items will ensure continuity of brand management, cost reduction and give you unlimited access to expertise.

What are the 5 benefits of working with a print management company?

It’s not expensive

Print management does cost money because there will be set up costs at the outset of the contract or project but what you need to remember is that a print management company will be managing many procurement activities for different organisations and companies this gives them leverage because they are purchasing on volume which in turn is passed down to you the customer in cost savings.

These savings would not be be achieved if the buying is done by many different departments and is managed locally rather than centrally.

Outsourcing will increase efficiencies and eliminate random iStock_000013524456Smallpurchasing.

Guaranteed cost savings

Organisations with in-house sourcing will never achieve the level of savings a print manager can offer, the function is not core to their business and there is likely to be a lack of print knowledge making sourcing the right product at the best price difficult.

Investment in print management software

Print management companies take advantage of the latest print management software solutions.

Print procurement technology enhances the business process by streamlining quoting, improving the print job process and using digital asset management as a central repository for marketing assets and documents.

Organisations do not have the budget nor the infrastructure to implement a print management procurement program but print management companies specifically aim to improve and invest in the technology to ensure customers can place orders online and all print jobs are managed accurately and delivered on time.

Accountability

Outsourcing to a print manager ensures that they are accountable print managementby being able to show cost savings through metrics and reports that include KPI’s and SLA’s  to demonstrate effectiveness.

Innovation

All organisations want to make sure that their printed communications and marketing collateral is at the forefront of their competition. print management

Print management companies provide innovation and creativity because of their expertise in design and print and because of their knowledge of the market place.

They keep up to date with advancements in the print industry and pass these developments on to you the customer.

Above all else, a print management company is impartial they are not tied to anyone manufacturer or supplier.

They will have cultivated an extensive network of supplier relationships developed over many years, based on trust, excellence and expertise, which cannot be achieved in-house.

The next time you are reviewing your print strategy and want to know how your company can make savings think print management! 

What is print management NOW

The inspiration for this post came largely from a prospective  When?customer who wanted to understand how Digital Print Management deliver the services they offer and what is print management all about.

Ha, that’s a blog post just waiting to be written I thought.

Print management has evolved over the years from print farmers, print brokers to print consultants and latterly multi-channel service providers of which Digital Print Management is one.

Although the final output is paper – printed payslip, invoice, cheque, remittance, statement.

Mobile devicesThere is also the requirement for the multi-channel distribution of documents this includes a print version and an electronic version of the same document.

Whilst the print management umbrella incorporates a little of what we do it doesn’t tell the whole story.

Print is part of the whole, but, the key element is how your documents are then distributed.

A traditional print management company provides total management of a company’s print inventory – from business print, marketing print, direct mail, financial print, to promotional gifts and clothing.

If it needs printing, more often than not it needs to be managed properly.

Stacked MailHistorically this is where print management companies come into their own by being able to provide expert advice and consultancy on a whole genre of print projects.

Good print management companies will provide clients with the expertise to take a print project from an idea and make it reality.

With access to an array of suppliers, customers can be sure they are getting the best products at the best price.

But we manage this in house – I hear you say

All companies at sometime or other will spend money on ‘print’. I use the term loosely to cover all aspects of ‘print’.

Maybe this is consigned to one person but with increasingly limited resources and budget cuts print buying is commonly split between a number of departments, with more than one person or department buying their print.

Print management companies have skilled and highly trained people who were born into the world of print.

They’ve learn’t their craft through being able to sell a variety of different products and services either as a manufacturer or as a print broker.

Print management companies aren’t tied to one specific supplier or manufacture which is great news for the customer, because you are partnering with a print company that is impartial and unbiased.

Print management companies deliver as part of their service offering print consultancy – understanding how, what and why you print in-house, production and project management so your project is delivered on time.

iStock_000018976177XSmallThe overriding factor for partnering with a print management company is their access to a supplier network that they’ve developed and nurtured determined by:-

  • what the customer wants
  • what market forces are driving in the way of new products and services. This then determines the suppliers print management companies elect to work with and effectively up sell their unique products/services.

Great importance is placed on nurturing and developing long term supplier relationships, the print management company ultimately providing the sales element of the partnership acting as the reseller, and the supplier delivering/manufacturing the product/service.

Their sole aim is to ensure customer satisfaction which in turn means a returning customer.

The most experienced print management companies come from print backgrounds either having worked for a manufacturer or gained experience as a print broker.

Empty asphalt road towards cloud and signs symbolizing success aMarket forces coupled with knowledgable and innovative suppliers, have enabled print management companies to diversify and specialise in specific areas of business print and fulfilment like payroll and multi-channel services.

Being able to carve out a niche often sets them above the parapet.

Not every organisation has the desire to source a company to print/distribute their annual P60s or weekly/monthly payslips.

And that is where we come in.

Print management companies care about print and work closely with their suppliers to achieve a common goal – customer satisfaction and the assurances that the organisation is being looked after by the print management company.

As well as identifying savings in print and distribution costs, the end user is gaining expert advice and knowledge from a trusted print management company.

And that is where print management really is NOW.

In my next blog: Multi-channel services. What is it and how can it add value to my business?

 

 

 

 

How does print management fit into our digital world?

I’m a big advocate of print as part of your marketing strategy, I CMYK printing conceptbelieve it’s a great way to engage with your customers in the first instance and a great place to start their buying journey.

When it comes to marketing material, print arouses the senses notably sight and touch unlike its digital counterpart, print gives customers something physical to hold, to browse through and is easier to refer back to when needed.

The print industry embraced the digital world back in the early 90’s.

Think digital printing – short run in any number of variations and types, highly personalised and customised.

print word in letterpress typePrint was the leader in optimising personalisation and customisation in the online world.

Where do you think the big brands got their ideas to drive customer engagement with personalized messages and customised landing pages?

Print of course!

Does print management still fit into our social media and digital world?

I believe it does.

In the past, companies had no idea what their print spend was, senior executives had no idea about the number of print devices in use, the cost of paper and supplies, let alone the cost of the overall print bill, excluding corporate stationery and items.

Times have changed and although social media marketing has in some respects taken the lead, print is now one very important part of the content marketing process.

Print marketing has benefited from changes in our industry making it more cost effective for organisations to send out highly personalised marketing information and then following this up with social media campaigns so the customer can follow the brand, company or purchase.

Some may think that print management is finished and that print based marketing is no longer needed in an ever changing social and digital world.

But they are wrong. Think business cards, leaflets, brochures, packaging, posters and invitations.

With the rise of cross media marketing which includes but is not limited to variable data print, personalised URLs (PURL), podcasts/webinars, email and social media, physical print marketing plays an active role.

For example variable data print which includes direct mail, posters, brochures and giveaways – anything that can be printed with the customer’s name, company or a content specific message.

In my last post I talked about how to add value to your print through the use of AR and QR codes.

Similarly adding a PURL enables you to capture a prospect at the point of interest.

When?Optimising a personalised web address means that you now have a way of measuring their interest and the technology to evaluate where they are in the buying journey using analytics which can report the landing pages they have arrived at.

Cross media communications are designed to move the prospect across the different media using “calls to action” with each touch point teasing the buyer to take further action and move onto the next platform.

Where does print management fit in?

Simple. Print management companies are experts in the total management of a company’s print marketing requirements – marketing print, financial print and more.

Print management means accessibility to the latest innovations not just in print but in design, new technologies like AR that can all add value to your marketing initiatives.

Being able to work with an outsourcing partner that can manage and integrate the various channels of communication makes it a very effective way of maximising business efficiencies and savings.

Empty asphalt road towards cloud and signs symbolizing success aThe marketing officer gains expertise, consultation, access to a variety of multi-channel distribution networks, brand consistency and major cost benefits