From PC to Post.
Over the last 12 months the Royal Mail has delivered 16 billion letters to 28 million addresses but it still made a loss of £120 million.
As more Consumers turn to electronic methods of communication postal services are in decline. Volumes are destined to spiral downward and by 2015 it is estimated that the Royal Mail will have lost 40% of its business. (Hooper Report)
Despite this; April will see a massive increase in 1st and 2nd class postage; a 2nd class letter could go up to 55p; and there maybe no limits on 1st class standard post.
All mailings will be affected in some way by this hike in cost so its important that companies take time to consider how these proposed price rises might affect your business and it’s a good time to review what you are sending out of your organisation!
Which is where Print2Mail comes in.
Although paper usage is declining; paper isn’t going anywhere.
Whilst I have one foot firmly in the paper and the other in the paperless/electronic camp the fact remains that paper is a recyclable, renewable and reusable substrate.
Recognised as the 7th largest industry; print is still strong and proud and has a worthy place in our business and domestic lives.
But if we want to be able to continue to mailing out customer letters there has to be a more cost effective, viable alternative!
Which brings me very nicely to Print2Mail?
What is that I hear you ask?
Simple.
Print2Mail (also referred to as Hybrid Mail) simplifies the process of sending a letter and reduces your business expenditure.
How?
OK, when you generate a letter in-house you need five things, a PC, a printer, an envelope, paper and a way of posting out your letters i.e. a stamp or by franking the envelope.
Print2Mail takes away the hassle of the above as the only two elements needed are a PC and internet access; we supply the envelope, paper, printing equipment and the distribution at the price of a stamp.
It’s like having your own print and mailing services company just a click away and it just about covers any letter that an organisation sends out from an insurance renewal policy, customer marketing letters; post cards in fact just about any customer interfacing document you regularly send out to your customers.
Print2Mail will save time, reduce postal costs and reduce the carbon footprint of your business.
How does the mailing solution work?
Our Print2Mail services relies on you having an online interface enabling you to upload letter files using our pre-determined templates or; you can type in your letter; personalise it by adding logos, key marketing messages; change the layout, proof and then we do the rest.
By taking word documents or PDF’s a mail merge is performed using your uploaded data and letter; they are then printed and posted out as physical letters for less than the cost of a stamp.
With no contract or minimum order restrictions this makes the perfect mailing solution for small to large companies.
Print2Mail offers a great way to reduce your in-house print and mailing costs because right from the press of a button you will know exactly what the mailing will cost. There are no extra costs and no hidden extras.
Why is it more eco-friendly?
Simple. Using large volume printers which are more efficient and by using paper bought from sustainable sources enables you to benefit by saving money because it reduces paper, printer cartridges and toner; because we print what you want to mail out.
Businesses will make impressive savings and there is no capital expenditure required; a PC, a file of names and addresses and the letter or letters you wish to send are all that is required to be up and running!
Digital Print Management will be providing our Print2Mail service later this month.
For more information on how you can save money on your mailings please call us.
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