Here’s a great way to mail out your letters on a budget!

From PC to Post.

Over the last 12 months the Royal Mail has delivered 16 billion letters to 28 million addresses but it still made a loss of £120 million.

As more Consumers turn to electronic methods of communication postal services are in decline. Volumes are destined to spiral downward and by 2015 it is estimated that the Royal Mail will have lost 40% of its business. (Hooper Report)

Despite this; April will see a massive increase in 1st and 2nd class postage; a 2nd class letter could go up to 55p; and there maybe no limits on 1st class standard post.

All mailings will be affected in some way by this hike in cost so its important that companies take time to consider how these proposed price rises might affect your business and it’s a good time to review what you are sending out of your organisation!

Which is where Print2Mail comes in.

Although paper usage is declining; paper isn’t going anywhere.

Whilst I have one foot firmly in the paper and the other in the paperless/electronic camp the fact remains that paper is a recyclable, renewable and reusable substrate.

Recognised as the 7th largest industry; print is still strong and proud and has a worthy place in our business and domestic lives.

But if we want to be able to continue to mailing out customer letters there has to be a more cost effective, viable alternative!

Which brings me very nicely to Print2Mail?

What is that I hear you ask?

Simple.

Print2Mail (also referred to as Hybrid Mail) simplifies the process of sending a letter and reduces your business expenditure.

How?

OK, when you generate a letter in-house you need five things, a PC, a printer, an envelope, paper and a way of posting out your letters i.e. a stamp or by franking the envelope.

Print2Mail takes away the hassle of the above as the only two elements needed are a PC and internet access; we supply the envelope, paper, printing equipment and the distribution at the price of a stamp.

It’s like having your own print and mailing services company just a click away and it just about covers any letter that an organisation sends out from an insurance renewal policy, customer marketing letters; post cards in fact just about any customer interfacing document you regularly send out to your customers.

Print2Mail will save time, reduce postal costs and reduce the carbon footprint of your business.

How does the mailing solution work?

Our Print2Mail services relies on you having an online interface enabling you to upload letter files using our pre-determined templates or; you can type in your letter; personalise it by adding logos, key marketing messages; change the layout, proof and then we do the rest.

By taking word documents or PDF’s a mail merge is performed using your uploaded data and letter; they are then printed and posted out as physical letters for less than the cost of a stamp.

With no contract or minimum order restrictions this makes the perfect mailing solution for small to large companies.

Print2Mail offers a great way to reduce your in-house print and mailing costs because right from the press of a button you will know exactly what the mailing will cost. There are no extra costs and no hidden extras.

Why is it more eco-friendly?

Simple. Using large volume printers which are more efficient and by using paper bought from sustainable sources enables you to benefit by saving money because it reduces paper, printer cartridges and toner; because we print what you want to mail out.

Businesses will make impressive savings and there is no capital expenditure required; a PC, a file of names and addresses and the letter or letters you wish to send are all that is required to be up and running!

It couldn’t be simpler! 

Digital Print Management will be providing our Print2Mail service later this month.

For more information on how you can save money on your mailings please call us. 

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What to look for in a Print and Mailing Service?

Many companies these days manage a steady stream of mail – marketing, bills, promotional items you name it, none of us are immune from receiving them!

But processing, printing, folding and sending these items is a costly and time consuming exercise. Factor in higher UK postage prices which came into force in April with a standard first class stamp for letters weighing up to 100g now at 46p and a second class stamp at 36p making it even more costly for companies to stay in touch with their customers.

The personnel involved in these processes would be better served in being re-deployed into other business activities which are revenue orientated.

By optimising the skill set of a print and mail services company will improve and manage your paper flow more efficiently and ensure that the envelopes actually reach either the consumer or the customer.

In the present economic climate, this is one area companies should be evaluating to look at reducing their print and mailing costs by working with a managed outsource print provider.

Despite growth in paperless solutions, companies still require a reliable way of ensuring that their critical documents reach their intended destination! By using a managed service provider, organisations will reduce all the hidden costs associated with actually processing that invoice or statement.

Big postage cost savings can be made using DSA (downstream access) rather than the  traditional route of the Royal Mail these savings can make a huge difference to companies who rely on a steady stream of invoices, statements and marketing posted out each month.

A Print and Mailing services provider has the technological resources, investment in mailing kit, hi-speed printers and the business infrastructure in place to manage mass mailings. Coupled with account management your print and mailing service now becomes a manageable and structured process with the print and mail out of invoices and statements at month end or the print and posting out a promotional mailing campaign designed at attracting new customers. It is organised, planned and represents effective management of a companies resources and time.

Quite simply, an organisation can spend a lot of effort trying to keep up with the demand with requests for copy documents or marketing information if they do not make use of an established managed print service provider. By outsourcing, the company can transfer these chores to an organisation that is expert in delivering mailings every day.

A managed print service will in the long run ensure your paper flow is manageable, timely, effective and delivered to the right person at a cost that you will find surprisingly inexpensive!

Please drop us a line and let us know what you think? Have you used a company for your mail outs, was it successful?  Please share with us by tweeting us on www.twitter.com/DigitalPrintMgt; email us or, just leave a comment for us to read!