Comments on: How to make your message stand out with cross media marketing? https://www.digitalprintmanagement.co.uk/how-to-make-your-message-stand-out-with-cross-media-marketing/ The finance printing specialists Mon, 17 Feb 2014 10:27:05 +0000 hourly 1 By: Jon https://www.digitalprintmanagement.co.uk/how-to-make-your-message-stand-out-with-cross-media-marketing/#comment-214 Mon, 17 Feb 2014 10:27:05 +0000 http://www.digitalprintmanagement.co.uk/?p=3882#comment-214 Good article, thanks Caroline. I thought the piece about measurement was especially good, it’s one that lots of people don’t do. Measuring what you do and the results you get is very important.

At the other end of the spectrum your reminder about having a simple spreadsheet made me smile. Some people measure in such complexity that they couldn’t do anything with the results of their analysis, even if they tried!

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