https://www.digitalprintmanagement.co.uk/what-does-your-content-marketing-say-about-you/ The finance printing specialists Tue, 10 Nov 2020 12:27:59 +0000 hourly 1 https://www.digitalprintmanagement.co.uk/what-does-your-content-marketing-say-about-you/#comment-229 Mon, 28 Jul 2014 18:46:50 +0000 http://www.digitalprintmanagement.co.uk/?p=4251#comment-229 Great article Caroline. You covered many areas about content writing that I have not seen. The bottom line is; write content that captures and holds attention, and written in a way that is understandable to a wide audience.

]]> https://www.digitalprintmanagement.co.uk/what-does-your-content-marketing-say-about-you/#comment-228 Mon, 28 Jul 2014 13:09:18 +0000 http://www.digitalprintmanagement.co.uk/?p=4251#comment-228 Caroline, you are spot on in you analysis of content marketing. Marketing using social media tools is about building trust and solving problems for the end user of your product or service. If I am helpful and not pushy then people will come to to may website, blog, or wherever I am providing this helpful content and begin the process of building a transparent business relationship that is mutually beneficial. So many times we use 21st Century tools with 20th Century strategies of blasting out a sales pitch that turns people off. Marketing has changed based on the social media tools and the consumer has the power to engage the brand when where they want to and you must have an integrated digital marketing strategy that allow your company to be present on the channel your target customer is using. Selective consumption is a term coined by Paul Roetzer to describe this new marketing reality.

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