By: caroline

caroline — Thu, 22 May 2014 14:37:30 +0000

In reply to Suzi Bamford. Thanks Suzi and for taking the time to comment. It is all about inbound marketing rather than hard core selling, driving customers to your website using highly targeted personalised content that engages with the customer so that when they are ready to buy they remember you as the go to expert.

By: Suzi Bamford

Suzi Bamford — Tue, 20 May 2014 20:43:18 +0000

HI Caroline,
Your article ticks many of the pain points most businesses deal with in today’s world of a thriving world technology, where people are absorbing their information in many ways, both traditionally and in modern means. We as business owners/marketers, let’s face it we all must be in the business of marketing; need to do so as a multiple faceted campaign or cross media marketing campaign.
We help our clients do precisely that by helping them firstly engage new prospects, by having CTA which are easy to actions and can create opportunities for further sharing of information. I recently came across a visual which shows how the Sales & Marketing Funnel has done a complete about face, it’s no longer about the hard sell, its about becoming the trusted advisor and working towards a sale. More that that, it’s about nurturing the prospect beyond the sale so that they come back as a retuning customer and referring customer.
I think we are negligible if we don’t acknowledge the importance of having a well rounded multi faceted, measurable and targeted campaign.
Thanks for your article, a great read.

Comments on: What is cross media marketing and how does it fit in with paper?

By: caroline

By: Suzi Bamford