In past posts I’ve focussed on content personalisation  and where it fits into your marketing efforts.

Content personalisation is important, it isn’t about getting the recipients name right but making sure you are targeting your niche audience with the right information and content.

Social media platforms are a great place to find your audiences and engage with but they can also be a great time waster and an even greater distraction and they aren’t the only place you should be broadcasting your messages.

Telesales, emailing, tweeting, blogging, advertising are also part of the process of getting your message heard. But you, your brand, your company, services and products are just another load of noise that disappear into the social void.

The marketplace is noisy with your competitors trying to get their message heard too and your potential customers are having trouble hearing your message let alone finding and engaging with your marketing efforts.

Shouting loudly and sending the same marketing collateral into the social media world hoping that some of it will resonate with a few might work, the only problem with that approach is that people will tune out very quickly or throw your marketing collateral in the bin.

I’ve said in the past that direct mail or a personalised marketing piece can be a great way to start the conversation going and get the prospect started on the journey to purchasing.

89% of consumers get their ideas from a print advert or a direct mail piece I should know I’m one of them so I know it works.

Transactional and marketing mail is a huge market, in 2012-13 Royal Mail handled 58 million items of addressed mail everyday and supplementing your social media marketing efforts with print and mailing services is a natural starting point for multi-channel marketing messages which includes digital and paper based communications.

With economies of scale, savings on printed collateral, postal discounts either via the Royal Mail or DSA (downstream access providers), short lead times and sophisticated highly personalised targeted marketing using digital colour makes print and mailing fulfilment a great place to start the process toward customer engagement.

How do you deliver the right messages to your audience?

1. Aim to provide unique and valuable information and content on your brand, service or products. Make a strategic plan for developing your audiences’ engagement through a planned process for example – a blog – email campaign – direct mail – promotion on social media. If you know where you are going you can make sure your marketing efforts aren’t wasted.
2. Focus on one simple message not lots of different messages or content so it becomes distracting for the customer. 
   
3. Use the power of pictures with words, the old adage a picture paints a thousand words rings true. We associate images with brands and we want our customers to remember us the next time they need our product or services. We also want them to associate any imagery we use with our company so it reinforces the message.
4. Using more words wont convey the message using the right words in a more vivid and simple way are more likely to be remembered.

Steve Jobs once commented that his most hated words were branding and marketing.  He went onto say that “people associate brands with television advertising and commercials and artificial things. The most important thing was people’s relationship to the product.

Marketing is when you have to sell to somebody. If you aren’t providing value, if you’re not educating them about the product, if you’re not helping them get the most out of the product, you’re selling. And you shouldn’t be in that mode.”

If Apple is right then we shouldn’t be in the business of selling but rather educating our customers, telling them they have a problem long before they know they have one.

Getting to a position where your audience see your marketing and recognise your brand gives them confidence in you because they see the information that you are providing as useful and is helping them in the buying process by adding value to their lives.

The are interested in hearing from you because they’ve become accustomed to receiving excellent information and expect it. It will excite them enough to start the buying process with your brand or company when they are ready.

Whether your marketing is driven solely into the social media stratosphere or you use the ubiquitous bit of paper to get your message out there your content and your message must be unique, original and consistent.

What do you think? 

The post Content personalisation. Get your message heard. appeared first on Digital Print Management.

This blog comes with a health warning…

WARNING: THIS BLOG COMES WITH A HEALTH WARNING… IT’S A TAD LONG. BUT YOU’LL SEE WHY AT THE END.

Here we are the last day of 2012 and what a year its been. It only seemed like yesterday that I sat at this very desk and typed my epilogue for 2011.

The beginning of the year heralded great expectations and even the economy looked like it was digging its way out of the hole it had dug itself into.

Sadly it didn’t happen and the UK along with the rest of Europe continues to stay in the quagmire.

The onset of New Years Eve can be a time of reflection as we consider the year that has gone before.

With all the ups and downs of the year you could excuse yourself for feeling a little disillusioned at the prospect of 2013.

New Year’s Resolutions?

If you are reading this then I’ve succeeded in holding my audiences’ interest? More importantly we survived the end of the world which was suppose to have occurred on 21st December.

As I stepped on to the plane with my family to travel back from Hamburg on the late afternoon of the 21st, I would be lying if I didn’t experience a little trepidation although its only an hour’s flight back to Luton.

I held my breath as we came into land and the passenger sitting next to me actually “prayed”as he muttered something in german under his breath I couldn’t help but think he knew something we didn’t?

The maya civilisation predicted the end of the world? They didn’t of course. It is the western interpretation of an apocalyptic ending. The maya civilisation predicted that December 21st this year simply marked the start of a new calendar.

“Mayan refers to the indigenous peoples of South-East Mexico, Central America notably Guatelmala. Mayan was actually spoken by the maya people and the maya calendar was used by the mayan civilisation”.

For the Mayan people 21st December represents a joyous event, not an apocalyptic event. What is coming is the end of a calendar and the beginning of a new one.

Are we facing another seismic shift both economically and personally? Isn’t the start of any new year synonymous with change?

Isn’t that indicative of a New Year – new year’s resolutions, a new chapter, new beginnings, changes, planning and a time to be reflective on what we’ve learn’t from the year just past.

Lets reflect on what a great year 2012 has been.

We had the 2012 London Olympic Games to look forward to. The country was at last unified in one common goal and that was achieving olympic success and putting London and the UK firmly on the map. It was sixteen days of amazing sporting finesse and talent exhibited at the greatest show on earth.

Who can forget that one weekend in August! I still get goose bumps thinking about it even now!

Digital Print Management advises and guides companies on the importance of how to go about outsourcing… just about anything so we’ve taken the best of the year’s blogs and stuck them here as a reminder of what were the best and most useful to you our audience and customer and we thank you for reading and contributing.

Round up of the year’s best blogs.

In January we talked about the differences between what is print management and managed print services a simple guide to understanding the differences.

With p60 time looming in April there was a helpful guide on how to go about having hassle free p60 printing

February provided top tips on how to benefit from outsourcing, automate your AR function and how to implement paperless billing in your company.

March saw the launch of our print-2-mail service and how easy it is for companies to manage printing and posting out invoices, statements and practically any customer letter without moving from your desk.

April saw a brief guide on RTI (Real Time Information) and the impact it’s likely to have on businesses in 2013. This is particularly important for payroll managers and business owners.

Paper chasing and outsourcing business processes dominated May’s round up.

June saw us delve into the murky waters of invoice processing and how to automate and streamline the process.

July concentrated on how to save money using hybrid mail and how to reduce print costs in your organisation.

Document Management Systems and strategies, controlling print costs and Invoice Management were the order of the month of August.

September discussed the importance of Accounts Receivable and how to automate payment allocations.

We then provided a guide on how to outsource your debt collection letters and a really important blog about making sure printed information is kept secure.

November – really exciting month firstly because its getting close to Christmas so we in the office start to feel a tad christmassy but we spent some time on payroll outsourcing and my favourite data cleansing and what this means if you do it right.

Wow we are in December, how quickly the year has gone! It is the month of why invoice scanning is so important to the AP process, then there was print management solutions for professional services companies.

Finally if you really wanted something completely different from what you’ve come to expect, we threw caution to the wind.

Working from home use to be such a big deal and now companies actively encourage it what do you think?

Mobile working and how it’s changed our lives.

With so much social media or anti-social media we talked about how great it feels to tune out once in a while and actually read a book. Are you switching off from digital media?

With the business landscape having changed so radically over the last 20+ years I found researching this blog particularly relevant what’s in a business relationship?  Do you feel the same way?

Next to my family I love Formula 1 Motor Racing so I knocked this one out after Sebastian Vettel won his third consecutive world championship. The importance of teamwork and why its integral to any business.

If you’ve got to the bottom of this blog without faltering then a big T-H-A-N-K-Y-O-U for reading, for liking us, following us and connecting with us in 2012.

My final note for the year:

“Success is not final, failure is not fatal. It is the courage to continue that counts” (Winston Churchill)

Happy New Year from all of us at Digital Print Management.

Follow us on twitter, like us on facebook and do connect with us on linkedin.

Happy New Year.

The post The best of 2012. All you need to know about outsourcing in one place. appeared first on Digital Print Management.

Most organisations have an ongoing requirement for mailing out customer letters, mailshots, invoices and statements.

I bet you still have a number of customers that absolutely insist on wanting a paper document.

Those few letters a month to process take time and effort so who is going to do the job?

The never-ending postal increases mean that companies have to be smart and inventive when it comes to mailing customer letters.

E-billing, e-mailshots and paper documents are hierarchical depending on importance.

There are specific documents like legislative financial documents that are required to be processed as paper, or customers who request paper documents only.

Many businesses have an ongoing mailing requirement no matter how small which requires an in-house print and mail solution.

Our desktop mailing solution

Using Digital Print Management’s Print-2-Mail service mailing letters is a whole lot easier!

How?

Print-2-mail helps you retain control of mailing out letters to your customers. You decide when to upload and choose a mailing date. Instead of using your local print driver, you upload to our portal via a print driver.

It’s cheap, it’s quick and easy to use.

Why use hybrid mail?

Hybrid mail is a combination of printing and posting as a bundled service, combining small mailings for lots of customers and by optimising cheaper postage such as DSA (Downstream Access)mailings are cheaper and easier to manage.

How do I save money?

• Increased staff productivity – staff no longer have to load and manage printers or stuff envelopes.
• Reduced postage costs – we sort your mail, consolidate it so you benefit from significant postal discounts.
• Reduced in-house equipment costs – general office printer usage goes down, cost of consumables is reduced because you are not using so much.
• Reduced stationery and consumable costs.
• Reduced paper wastage – using our postal validation system you can amend missing or incorrect addresses by downloading an address database of your customer mailing and ensure your customer database address details is up to date.
• Pay as you go – with no setup or licence fee or software installation, print-2-mail enables you to send letters quickly and conveniently in the UK and Europe
• Improved customer interaction – because the process is so quick and easy to use, your customers will benefit from your latest news; invoices will be printed when you need them
• 1st and 2nd class mailing options are available and where letters exceed 15 pages they will go into a C4 envelope.

How do I manage what is being mailed?

How does print-2-mail work for your business?

Print-2-mail enables you to process your documents in a matter of minutes. We manage any type of mailing from mailshots, debt collection letters, emergency letter mailings, invoices, statements and general communication letters.

Aside from the obvious cost savings on print, fulfilment and postage, there are the invisible cost savings of energy, equipment, stationery and consumables.

It, couldn’t be simpler. If you want to see the benefits of our print-2-mail solution then request a demo now by contacting us or calling on 01234-271156.

The post How to save money with hybrid mail. From desktop to doormat. appeared first on Digital Print Management.

Many companies manage a steady stream of mail including marketing letters, bills, promotional items you name it, none of us are immune from receiving them!

But processing, printing, folding and sending these items is a costly and time consuming exercise. Factor in higher UK postage prices which came into force in April 2013 with a standard first class stamp for letters weighing up to 100g now at 60p and a second class stamp at 50p making it even more costly for companies to stay in touch with their customers.

The personnel involved in these processes would be better served in being re-deployed into other business activities which are revenue orientated.

Optimising the skills of a print and mail services company will improve and manage your paper flow more efficiently and ensure that the envelopes actually reach either the consumer or the customer.

In the present economic climate, this is one area companies should be evaluating to look at reducing their print and mailing costs by working with a managed outsource print provider.

Despite growth in paperless solutions, companies still require a reliable way of ensuring that their critical documents reach their intended destination! Using a managed service provider, organisations are likely to reduce the hidden costs associated with actually processing an invoice or statement.

Big postage cost savings can be made using DSA (downstream access) rather than the  traditional route of the Royal Mail these savings can make a huge difference to companies who rely on a steady stream of invoices, statements and marketing material being posted out each month.

A Print and Mail services provider has the technological resources, investment in mailing kit, hi-speed printers and the technology infrastructure in place to manage volume mailings.

Coupled with account management your print and mail service now becomes a manageable and structured process with the print and mail of invoices and statements at month end or the posting of a promotional mailing campaign designed at attracting new customers.

The process is organised, planned and represents effective management of a companies resources and time.

Quite simply an organisation can spend a lot of effort trying to keep up with the demand with requests for copy documents or marketing information if they do not make use of an established managed print and mail service provider.

By outsourcing, the company can transfer these chores to an organisation that is expert in delivering mailings every day.

A managed print and mail service will in the long run ensure your paper flow is manageable, timely, effective and delivered to the right person at a cost that you will find surprisingly inexpensive! 

For more information or to get a quote click here

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