If you’ve landed on this page you’ve either heard the term cross media marketing and would like to learn more about it OR you need help with designing and implementing a marketing campaign that can be delivered across the various social media channels.
What is cross media marketing and how does it help you win new customers?
Cross media marketing refers to the use of two or more media types such as print, email and/or social media channels to deliver your personalised, targeted marketing content.
These campaigns can be retention programs solely for the purposes of looking after and keeping existing customers or acquisition programs targeted at converting your prospective customers.
Cross media marketing aims to deliver great content as part of a coordinated campaign with a call to action through the use of social media platforms at the same time.
You can find out more here.
Cross media marketing doesn’t mean sending out the same marketing message across social platforms.
It is about making sure your call to action works on each of the channels you select.
Cross media marketing is about creating interactions with your audience using social media to engage and start a conversation.
Although print can be the first touchpoint in starting the conversation, cross media marketing goes one step farther allowing you to interact online.
To learn more click here
The internet has revolutionised the way we work and there are even more ways to deliver your marketing content.
We have access to smartphones, mobiles, tablets, emails, social media, video and TV and you have to consider what channel works best when developing your marketing strategy.
The biggest challenge is deciding which channels will work best for your company and brand.
Engaging with your customers across the various social networks is not easy and you can find more information about how to go about it here.
How do I set up a multi-media campaign for my business?
The role of a print management company involves providing consultative expertise on optimizing your print and marketing content suitable for all channels.
With access to pre-qualified and a certified supplier network, Digital Print Management offers advice on designing, implementing and running your multi-media marketing campaign.
Find out how it can work for you here
The key question you must consider when considering cross media marketing is who are we targeting and how do we get the message out there?
For a free consultation call us on 0333 242 2697 or leave your details below and one of our cross media marketing advisors will call you back.