Tag Archives: Digital Colour Printing


The changing face of transpromo

I’ve been in the transactional print and mailing industry for (shoosh) 25 years and there have been many changes in that time. transpromo

When I first started, all transactional programming was done using cobol, (a computer programming language) large mainframes existed in datacentres and data was sent either via mag tapes, dial up and eventually ISDN.

Customer data was sent as raw data files or print files which meant that the code had to be stripped out. Using composition software, the form was designed, the variable data was coded onto the form before anything that remotely resembled a bill or payslip could be printed.

It was cutting edge stuff at the time.

Jump forward 20+ years and data can be sent in pretty much any format you can think of and document composition is done using sophisticated composition platforms which merges data and design layout whilst adding variable personalised data in one pass.

iStock_000014348375SmallTraditional transactional print was produced by litho printing the base stock – invoice, statement, payslips and then the variable/personalised information was laser printed in black. It was more cost effective for the large corporate generators of bills and statements predominantly mobile, utility and service providers.

Fast forward to the late 1990’s and the industry saw the rapid digital colour printdevelopment of colour laser digital printing technology this revolutionised transactional documents. Adding colour to the document by highlighting specific lines of text, colour reports highlighting an amount owed in red on an overdue reminder added value to the form.

Initially the use of colour laser personalisation was slow to be taken up by customers because of the cost per unit but as demand for colour increased so did the cost of colour laser printing reduce.

“Transpromo” as it became known had two main advantages – adding variable highlight colour to your documents meant you could dispense with the need for pre-printed stationery and produce your document in one pass. No capital tied up in stock.

The other advantage was the option to print highly personalised, bespoke documents in small volumes from 1 to many and within each pack you could have as many variable letters with different designs and logos as you wanted such was the versatility of digital colour laser printing.

Timeline concept: pixeled word Past Now Future on digital screenThe transactional document is perceived as an added cost factor to the business – every organisation needs to process and send invoices, statements, reminders whether it is in paper or electronic format and that represents a cost to the business.

Transpromo has evolved to being an opportunity to add value to client relationships and increase revenue through selective targeting of products and services and can be just as effective as direct mail.

Transpromo can be used as a communication opportunity to develop and add value that is not solely the domain of marketing.

Letters, bills and statements are integral to the customer experience, transpromo is still undervalued when it comes to targeting customers with specific messages.

Often the consideration to go paperless seems easier than the continued use of paper but organisations don’t do this objectively and ask WHY are we doing this and, WHO will benefit – the customer or us?

Transpromo integrates with online platforms – print, mobile and online content linked together – multi-channel online statement and billing delivery enables you to deliver your client documents differently but with a marketing edge.

Transpromo is part of a multichannel approach for customer communication in our multimedia and cross media driven world it is also a missed opportunity for getting closer to the customer.

Web to Print. How to reduce the cost of your short print runs!

An Online printing service or web to print solutions can provide quick, cheap and efficient print from business cards to letter headings; marketing leaflets and flyers.

So I thought it might be a good idea to give you a quick overview of what online print actually is and how it can reduce your costs for short print runs.

Online printing also known as web to print; print on demand and digital printing it offers a variety of print options that make it fairly easy for those of you who don’t have a background in print or design to order online. It is a commercial prepress process that bridges the gap from digital content online and commercial print production.

What this means is that you can create, edit, upload you’re own designs and templates or choose from a vast array of pre -designed templates allowing you to view and approve the completed online template during the prepress phase.

Web to print increasingly calls for a PDF work flow environment with output provided by digital colour printers; although there are many print services that offer fulfilment using both digital production and offset facilities.

 How does web to print work?

Accessing a website with a storefront view enabling the customer to peruse through a variety of templates or catalogues in   which they can choose business print, marketing  leaflets, newsletters. Within these storefronts, customers can choose pre-designed templates where you can alter the copy, typeface, images and layout; or alter a layout and design that has been created by another person.

While most web to print applications allow customers to customise pre-designed templates it also allows for customers to upload their own unique content for automated print production.

It’s a great way of producing small print runs at low prices with quick delivery ideal for marketing ideas that you get in the middle of the night and you want to test before going down the route or producing a full blown direct mail effort.

What makes our web to print different?

Simple really we have evolved a workflow process that enables us to personalise your templates so if you want to do a mailing to say 2,500 customers easy! Working either from a pre-designed template or by uploading your own; we will process, print and post all in one click. A payment summary is provided so you know exactly what it is costing you and your order will automatically be acknowledged once payment has been accepted. Despatch will be confirmed at the end of the order placement. Online printing gives you the flexibility to print just what you want when you need it 24/7; because the order can be processed in real time online!

Which means freeing up your time to get on with your business.

If you want help and advice as to how the service could work for you then call or email us and we will be happy to advise!

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