In my last post I emphasised the importance of giving your customers the choice between choosing paper and viewing documents online or what I call a Read More
Category Archives: Blog
Multichannel services. What is it and how can it add value?
Multichannel marketing is the ability to interact with potential customers on a number of different types of platforms. 
Multichannel marketing is giving the customer…
Read MoreHow does print management fit into our digital world?
I’m a big advocate of print as part of your marketing strategy, I 
believe it’s a great way to engage with your customers in the first…
How to use print with Augmented Reality and QR Codes.
I was held to task by a marketing man who claims ‘print is not as effective as digital’.
I considered my response carefully and said that this is a generalisation to criticise print and keep marketing and advertising budgets down.
But, I went onto…
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How do I make my content marketing fit with print and social media
Although I do not profess to be either a marketing or social media
Read Moreexpert I’m often asked by our customers, how do we tailor our content marketing or proposition…
Why passion delivers great customer service
January madness that’s what we call it, the start of the new year heralds a run on prospective companies who feel compelled to test and benchmark their current supplier/vendor against customer service and price.
Speaking with…
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From content personalisation to cross media marketing.
I know, I know.
This post is late by my standards and should have been published back on the 29th December. No I haven’t been caught dog napping.
But without boring you with the details, I’ve…
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Why businesses need social media to keep in touch with their customers
I am still learning the intricacies of social media along with its 
ambiguities whilst not forgetting that it is about being SOCIAL and not just a means of delivering a continuum of sales…
The impact of digital on mail and email part 2
Last week’s post was about the impact digital is having on mail.
But the findings under taken by the Royal Mail show that digital hasn’t affected mail to the extent as one might of thought.
Email is…
Read MoreThe impact of digital on mail and email
Those of you who have been kind enough to show up regularly know 
that I have each foot in the digital and print camp.
Digital media has had a huge impact on our lives making content…
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